A focused audit
Understand what’s working, where friction sits and which opportunities deserve attention first. Leave with prioritised recommendations.
EXPLORE AN AUDIT ↗Built around your business
Turn more visits into sales.
Build a business customers come back to.
Ecommerce strategy, store optimisation and hands-on trading support for fashion and retail brands. Find the right priorities, improve the buying journey and put the plan to work.
Independent ecommerce consultancy for fashion & retail brands.Commercial strategyConversion & experienceRetention & loyaltyHands-on support
Why work with us?
A clear plan.
Practical support to deliver it.
Choose a focused store audit, help with a specific project or ongoing commercial support alongside your team.
01 / The whole customer journey
From the first impression
to the next purchase.
A successful store needs more than traffic. We look at how customers discover, explore, buy and come back, so each part of the journey supports the next.
Set priorities across trading, merchandising, conversion and retention, then consider how reviews and referrals can turn a positive purchase into a new introduction.
Explore ecommerce strategy ↗YOUR CUSTOMER JOURNEY•••
↗Discover your brandACQUIRE
♡Find the right productENGAGE
＋Make a confident purchaseCONVERT
↻Come back for moreRETAIN
One journey. Joined-up thinking.
Illustrative framework02 / A better shopping experience
Make it easier to browse.
And better to buy.
Small moments of friction can stand between a customer and a purchase. We review your store through a customer’s eyes, from navigation and product discovery to product pages and checkout.
Turn those observations into focused improvements and a testing plan your team can actually deliver.
Explore conversion & experience ↗THE CONSIDERED COLLECTION⌕ ♡
Everyday overshirtExplore the details
The daily toteFind your favourite
Clear product informationEasy discovery
A smoother path from interest to purchase
Less friction. More confidence.
Concept store illustration03 / Retention with purpose
The next order starts
with a better relationship.
Build on the customers you already have. Connect email, lifecycle journeys and post-purchase touchpoints with the reasons people choose your brand.
From a useful welcome series to a timely return visit, make every message feel like part of the same experience.
Explore retention & lifecycle ↗A MORE RELEVANT RELATIONSHIP•••
01Welcome to the brandIntroduce what makes you different.
02Make the most of your purchaseHelpful follow-up, at the right moment.
03Something worth coming back forA relevant reason to reconnect.
Think beyond the first sale.
Illustrative lifecycle planThe support behind the work
Commercial judgement.
Clear responsibilities.
Keep the wider business in view without making the plan harder to deliver.
Technology, data & reporting
Review the tools you already use, identify information gaps and agree what needs to change. Technical development and integrations are scoped separately with the right specialists.
Retail experience, applied to your business
Led by Jay, an ecommerce professional working across a fashion brand’s online business. Advice considers trading pressures, product decisions and what your team can realistically deliver.
Customer trust & considered delivery
Build customer choice, usability and appropriate system access into the brief. Agree ownership and leave a clear record of decisions and next steps.
More channels, markets or moving parts
Assess the commercial case, operational dependencies and specialist knowledge required before expanding. Keep responsibilities clear across your team and partners.
Our expertise
Support where it matters most.
Start with the challenge. Build the right scope around it.
A clearer commercial direction
Strategy that connects to the day-to-day.
Translate your ambitions into a practical roadmap, a focused trading calendar and priorities that fit your resources.
Discuss your priorities ↗- Commercial and store performance review
- Trading and promotional calendar
- Merchandising priorities
- KPI framework and action roadmap
Meet your consultant
A retail perspective.
A direct working relationship.
I’m Jay. I work across ecommerce for a fashion brand, connecting commercial planning with the daily work of running an online store. My approach is to establish the problem, make the priorities clear and help move the work forward.
A partnership that fits
Your business. Your next stage.
The right level of support.
A defined project
Work through a specific challenge with agreed scope, clear deliverables and a practical implementation plan.
DISCUSS A PROJECT ↗An ongoing partner
Add commercial direction and hands-on support alongside your team, with regular reviews to keep the work focused.
EXPLORE ONGOING SUPPORT ↗How progress is assessed
Agree what better means.
Then examine the evidence.
Define a baseline and a useful review rhythm at the start. Assess the work against your objectives, with context for promotions, seasonality and the limits of the data.
A shared starting point
Record the problem, the current position and the measures that matter. Agree what is in scope and what a worthwhile change would look like.
A visible record of decisions
Keep track of recommendations, owners and completed changes. Make it easy to see what has been done and what still needs a decision.
A reason for the next move
Compare the evidence with the starting point. Separate observations from assumptions and decide whether to continue, refine or stop an activity.
A few things you might be wondering.
Who is this support for?
Fashion and retail brands that want a clearer ecommerce plan, a better customer journey or extra commercial support alongside their existing team.
Do we need a complete website redesign?
Not necessarily. We start by understanding the challenge. The right answer could be a series of focused changes, a clearer trading plan or better retention journeys. A redesign should follow the evidence.
Can you work with our existing team and agencies?
Yes. The scope can be designed to complement your existing people and partners, with clear responsibilities and a shared set of priorities.
Does this include software or technical integrations?
This is a consultancy service, not a software platform. Systems reviews and requirements can form part of a brief. Development, integrations and software licences need their own agreed scope and costs.
Can you help with a new market or sales channel?
A project can assess commercial readiness, customer needs and delivery dependencies. Market-specific research, local advice and specialist execution should be identified and agreed as part of the scope.
How are projects scoped and priced?
Scope and fees are agreed around your objectives, the work required and the level of ongoing support. Start with a short brief so the right engagement can be discussed.
Let’s start with your business
Ready to make your
next move count?
Tell us what you’re working towards, what’s getting in the way and where you could use support.
This form opens a message in your email app. Review it and press Send there. Prefer to write directly?
j_rathore@outlook.com ↗Finish sending in your email app. If it did not open, copy the message below and email j_rathore@outlook.com.